The #1 piece of clothing from Avengers: Age of Ultron is, you guessed it, a $34 t-shirt.
It happened half-way through the film when Tony Stark is dropping some witty knowledge on the Hulk. The scene catches your eye when you realize that Tony Stark’s shirt has Bruce Lee DJ-ing over two turntables in some aviators.
The best part is how Robert Downey Jr. worked to fit Bow & Arrow, the clothing brand that makes these Bruce Lee tees, into Marvel’s latest Avenger’s installment. Here’s a blurb from Business Insider on how this shirt made it to the big screen:
“The T-shirt itself is called “Gung Fu Scratch,” and Downey Jr. loves it so much that he single-handedly got it in the movie.
He’s worn it while doing everything from an appearance on “Late Show with David Letterman” to hanging out in a party in Malibu.
The photoshopped shirt (sorry, Bruce Lee was never a DJ) is the creation of the Los Angeles-based high-end T-shirt company, Bow and Arrow, Inc. which has a licensing agreement with Bruce Lee’s estate to sell shirts with the martial arts legend’s likeness on it.
Bow and Arrow, Inc. CEO, Peter Lee (no relation), told Business Insider that the shirt made its way to Downey Jr. after the star had a meeting with Bruce Lee’s daughter, Shannon.
“Robert Downey Jr. saw the shirt in her office and liked it so she gave him one,” said Peter Lee.
Lee then ran into Downey Jr. at a party and gave him more samples of the shirt. This led to Lee building a friendship with Downey’s entourage, who reached out to Lee for more shirts and suddenly Lee saw Downey Jr. wearing his shirts everywhere.
“He wore it at Jamie Foxx’s daughter’s birthday party, his own birthday party, a 4th of July party in Malibu, it was awesome,” said Lee.
Lee says a little over a year ago he received an email from the placement director at Marvel.
“She said that Robert Downey wanted to see if he could wear one of our shirts in ‘Age of Ultron,’” said Lee. “So we developed a few new designs for the movie and sent it to them and he came back and said he wanted to use Gung Fu Scratch.”
Lee said since the movie opened overseas last week that he’s been flooded with requests from Europe and Asia for the DJing shirt. Since Friday morning, he’s received requests from the East Coast following Thursday night screenings of the movie.
“We’re getting a huge increase in our sales right now,” said Lee, though he would not reveal specific numbers. “Stores are contacting me all over the world at this point asking if I can sell them the shirts wholesale.”
Lee said the request to have the shirt in “Age of Ultron” was a huge surprise and that’s he’s “very appreciative” of Downey Jr.
And RDJ hasn’t stopped giving love about the shirt.
Friday he posted a giveaway of the Gung Fu Scratch shirt on his Facebook page.”
Read the entire article from Business Insider here.